Scent - How archaic instincts still work in us
Knowledge transfer on the topic of emotional approach with fragrance and multisense marketingAbout the Power of Fragrances
Fragrance is the medium for integrated communication. The use is too often based on the »private« affinity of individual decision-makers and is not included in the marketing strategy. In order to give your employees a feeling for the essential medium fragrance, simply book basic training on the subject of »Perception and Interaction«. Also at congresses and trade events in the experience, marketing and wellness industry, a presentation provides useful and entertaining information, eg about
- The human perception
- Perfumes and their effects
- Fragrance as a marketing tool
- Objective and technology of natural scents
- Fragrances: fragrances, technology, projects
On the subject of fragrance concept
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